Note: Only original articles can add hashtagsĪt the bottom of a WeChat article, 2 new options to engage have been added in addition to ‘wow’:Ī user can engage with an article without sharing it or without his/her friends to see what he/she has read and mark as ‘wow’ When clicking on a hashtag, users is taken to a list of other articles using the same hashtags as well as how many articles used the #. Improving the discoverability within WeChat – The creation of tag allow readers to easily get all the information for a particular topic.Ĭan add up to 3 hashtags at the end of an article even the ones previously published Updates and timeline on WeChat Article design and creation Dateīe able to associate up to 3 tag to a WeChat Article An Awesome Workflow for WeChat | March 2018 Ĥ.
Publication and review Calendar to broadcast relevant information in the right timing The Elephant in the room: WeChat content is increasingly challenging Wechat article reading rates dropped over the last 3 years 3. Learn more about the WeChat rules and regulations that any marketing content published in the WeChat ecosystem must comply: + WeChat Rules and Marketing Restrictions All in one place – essential reports to learn the basicsĢ.
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How to make shoppable WeChat articles? | Yumi.What I’ve learned from making over 1,200 WeChat Posts | July 2019.6 Ways to Get More WeChat Followers | September 2019.WeChat Content Best Practices | October 2019.WeChat Content Best Practices | April 2020.WeChat Content Best Practices | May 2020.When creating content for WeChat, it should optimize to generate engagement and conversion against a defined objective – what do you want your readers to do when landing on your piece of content? Tips, tactics and best practices to create WeChat content that converts Developing a content strategy for an enterprise WeChat Official Account | July 2019 .
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